??The media buying firm slightly pushed up its U.S. ad forecast to a 2.2 percent gain this year despite economic concerns, but predicted slight network TV declines this year and next and reiterated that it would take several years for U.S. ad spending to reach pre-recession levels. ??
Monday, October 3, 2011
ZenithOptimedia Cuts Global Advertising Growth Outlook for 2011 From 4.1% to 3.6%
Georg Szalai
??The media buying firm slightly pushed up its U.S. ad forecast to a 2.2 percent gain this year despite economic concerns, but predicted slight network TV declines this year and next and reiterated that it would take several years for U.S. ad spending to reach pre-recession levels. ?? 
??The media buying firm slightly pushed up its U.S. ad forecast to a 2.2 percent gain this year despite economic concerns, but predicted slight network TV declines this year and next and reiterated that it would take several years for U.S. ad spending to reach pre-recession levels. ??
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